Brand Awareness That Drives Search

TV & Streaming Ads That Make Homeowners Search Your Name

Targeted TV, OTT, and streaming campaigns that put your brand in front of homeowners in your service area. Real reach, real attribution — not spray-and-pray cable buys.

Why TV Still Works — When You Know Who to Hit and When

Most contractors think TV advertising is for the big guys — the ones with $50K/month to burn on a cable package. That used to be true. But streaming and OTT changed everything. Now you can run a TV ad that only plays for homeowners in your exact zip codes, on their Roku, Hulu, YouTube TV, or local news app. No waste. No paying for eyeballs in cities you don't serve.

Here's what most agencies won't tell you: who you target matters more than where you place the ad. In home services, the person making the call is usually a female homeowner, age 35–64. She's the decision-maker. She's the one scheduling the appointment. So we target her — with a message that respects her time and gives her a reason to act.

We also know when to hit. Busy, affluent homeowners plan their to-do lists early in the week. That's when we schedule your spots — Monday through Thursday, when they're mentally organizing what needs to get done around the house. Our clients often run just 4 days a month and hear "I see you guys everywhere" from people at the store. That's not because we're spending a fortune. It's because we're concentrating frequency when it counts.

Our target: 3+ frequency per week minimum. If they're not seeing your ad at least 3 times, they're not remembering it. We'd rather dominate 4 days than spread thin across 30.

The creative matters just as much as the targeting. We build spots around what we call the "two-screen test": your ad has to work if someone can hear it but not see it — she's getting the kids ready for school, the TV is on in the background — and it has to work if she can see it but not hear it — kids are talking, life is happening. Both paths need to communicate who you are, what you do, and why she should call. That means strong audio cues AND strong visual messaging. We include a clear incentive — a seasonal special, a discount, something that gives her a reason to save your number right now.

When the right creative hits the right person at the right time of the week, the results speak for themselves. Your branded search volume goes up. Your other marketing channels start converting better. Your phone rings with people who already trust you before they ever visit your website. That's the multiplier effect.

Homeowners who've seen your brand on TV convert at 2–3× the rate of cold traffic. TV doesn't generate leads directly — it makes every other channel in your marketing work harder.

Two Ad Formats. Two Ways to Drive Action.

BROADCAST / CABLE TV SPOT

COMFORT PRO HVAC Heating & Cooling Licensed • Insured • BBB A+ (312) 555-0100 $50 OFF ANY REPAIR COMFORT PRO HVAC Same-Day Service · Licensed & Insured 312-555-0100 ComfortProHVAC.com Works audio-only ✓ · Works visual-only ✓ · Clear offer + phone number

OTT / STREAMING INTERACTIVE AD

COMFORT PRO HVAC Heating & Cooling Experts SPECIAL OFFER $75 OFF AC TUNE-UP Same-day appointments available this week PRESS OK FOR OFFER ↑ Press on your remote Coupon sent to your email AD 0:18 / 0:30 Viewer presses OK → coupon delivered → you capture the lead

Example creative for illustration only. Your ads feature your brand, truck, team, and offer.

How We Run TV & Streaming Campaigns

01

Demographic & Zip Code Targeting

We target female homeowners A35–64 in high-income zip codes within your service area. These are the decision-makers who schedule the work and the affluent households that produce the highest-value jobs. Maximum ROAS, zero wasted impressions.

02

Strategic Flight Scheduling

We concentrate spots early in the week when homeowners are planning their to-do lists — not spread thin across 30 days. Our goal is 3+ frequency per week at the lowest cost per thousand. 4 days of dominance beats 30 days of background noise.

03

Two-Screen Creative

We build ads that pass the "hear it / see it" test: works as audio-only when she's busy in another room, and works visually when the TV is on mute with kids talking. Clear incentive. Clear call to action. Every second earns its place.

04

Attribution & Lift Tracking

We measure branded search volume, direct traffic, and call lift during and after campaigns. You'll see exactly how TV is amplifying your entire marketing — branded search lift, call volume increases, and higher conversion rates across every channel.

What's Included

📺

OTT & Streaming Placement

Pre-roll and mid-roll ads on Hulu, YouTube TV, Roku, and connected TV apps. Geo-targeted by zip code to high-income households in your service area.

🎯

Precision Demographic Targeting

Female homeowners A35–64, high-income zip codes, homeownership status. We reach the decision-maker who picks up the phone — not the whole metro.

🖱️

Interactive OTT Ads

On supported platforms, viewers can press a button on their remote to request a coupon, schedule a callback, or get a special offer. Direct response from the couch.

🎬

Two-Screen Creative Guidance

We help build spots that work audio-only and visual-only. Script templates, production direction, and creative review so every second drives action.

📅

Strategic Flight Scheduling

Concentrated early-week flights at 3+ frequency. Your budget dominates the days when homeowners are planning — not sprinkled thin and forgotten.

📊

Cross-Channel Lift Reporting

Branded search lift, direct traffic spikes, and call volume increases — all tied back to your TV flights and visible on your main dashboard alongside every other channel.

TV & Streaming FAQ

How much does TV advertising cost for a local business?
OTT and streaming campaigns can start at $2,000–$5,000/month for a local market — a fraction of traditional cable. Because we target by zip code, income level, and demographics (not the whole metro), there's minimal waste. We optimize for the lowest cost per thousand impressions while maintaining 3+ weekly frequency on the people who actually matter.
Do I really only need to run a few days a month?
Yes — and this surprises people. We concentrate your spots early in the week when homeowners are planning their to-do lists. Our clients regularly tell us people stop them at the grocery store saying "I see you guys everywhere" — when they're only running 4 days a month. It's not about being on all the time. It's about dominating when demand is highest and frequency is concentrated.
What makes a good home service TV ad?
We use what we call the "two-screen test." Your ad needs to work if someone can hear it but not see it — she's getting the kids ready, TV is on in the background. And it needs to work if she can see it but not hear it — kids are talking, life is happening. That means strong audio messaging AND strong visual cues. We always include a clear incentive — a seasonal special or discount — so there's a reason to pick up the phone now, not later.
What are interactive OTT ads?
On supported streaming platforms, we can run interactive ads where the viewer presses a button on their remote to receive a coupon, request a callback, or claim a special offer — right from their couch. It turns a branding impression into a direct response action. Combined with zip code and income targeting, this is one of the highest-ROAS formats we run.
How do I know if TV is working?
We track branded search lift (people Googling your company name), direct website traffic, and call volume increases during and after campaign flights. When TV is working, your other marketing channels start converting at 2–3× the rate because people already recognize your brand before they ever pick up the phone. You'll see the full picture on your dashboard alongside all your other channels.

Put Your Brand in Front of Every Homeowner in Your Market

Free consultation on how TV and streaming can amplify your existing campaigns.

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⚡ We only take on 3 new clients per market each quarter