Revenue From Existing Customers

Turn Past Customers Into Repeat Revenue — Without Spending Another Dime on Ads

Automated email campaigns that re-engage past customers, promote seasonal maintenance, and drive repeat business. The cheapest leads you'll ever get are the ones you've already paid for.

You're Sitting on a Goldmine You've Already Paid For

You've spent years building a customer list. Thousands of homeowners who already know you, already trust you, already had a good experience. And you're not talking to them. Instead, you're spending $30–$50 per click trying to find brand new customers while your existing ones call your competitor for their annual tune-up because they forgot your name.

Email marketing for home services isn't newsletters and blog posts. It's targeted, automated campaigns that remind past customers to book seasonal maintenance, promote upgrade offers, and keep your name in their inbox so when something breaks, you're the first call. Not the third Google result.

Acquiring a new customer costs 5–7× more than retaining an existing one. Your customer list is the most valuable asset you're not using.

Your Email Campaigns — Tracked & Optimized

Every send, every open, every click, every booked job — all visible in one place.

Email Campaign Dashboard — Last 90 Days EMAILS SENT 8,541 DELIVERED 97.3% OPEN RATE 38.2% ↑ CLICK RATE 8.7% CALLS BOOKED 47 REVENUE $18.4K AD SPEND $0 Campaign Performance CAMPAIGN SENT OPENED CLICKED CALLS REVENUE 🌸 Spring AC Tune-Up Reminder 2,847 42.1% 11.3% 18 $6,840 💰 Referral Bonus — $50 for a Friend 2,847 36.8% 7.2% 12 $5,200 🔧 Water Heater Flush Reminder 1,423 34.5% 6.8% 8 $2,640 ⭐ Post-Service Review Request 847 44.6% 18.2% — 34 reviews ❄️ Emergency Furnace Check — Cold Snap 2,847 51.3% 14.6% 9 $3,720 90-day totals: 47 jobs booked $18,400 revenue 34 new reviews $0 ad spend Open Rate by Campaign Type Seasonal Urgency 51% Review Requests 45% Maintenance Offers 38% List Health Total Contacts 2,847 Deliverability 97.3% Unsubscribe Rate 0.4% Avg Revenue / Send $2.16

What Your Customers Actually Receive

From: Reliable Plumbing Co <service@reliableplumbingco.com> Subject: Hey [Name] — your water heater is due for a flush (here's $40 off) To: sarah.m@email.com · Mar 3, 2026 7:02 AM RELIABLE PLUMBING CO. Naperville · Aurora · Plainfield · Bolingbrook Hi Sarah, Quick heads-up — we checked our records and it's been about 18 months since we flushed your water heater at your place on Elm St. Most manufacturers recommend a flush every 12 months. Sediment builds up at the bottom and makes your heater work harder — which means higher gas bills and a shorter lifespan. PAST CUSTOMER SPECIAL $40 OFF Water Heater Flush & Inspection Regular price: $149 → Your price: $109 SCHEDULE MY FLUSH → or call us directly: (630) 555-0247 Takes about 30 minutes. We can usually get you on the schedule same week. Thanks for being a customer, Sarah. We appreciate the trust. — Dave and the Reliable Plumbing crew ⭐ 4.9 stars · 280+ Google reviews · Licensed & insured Serving Naperville & surrounding areas since 2011 Facebook · Instagram · Google Reviews You're receiving this because you're a past customer of Reliable Plumbing Co. 123 Main Street, Naperville, IL 60540 Unsubscribe · Update preferences

Example email for illustration. Your emails use your branding, service history, and customer data.

How We Set Up Your Email System

01

List Import & Cleanup

We import your customer data, clean duplicates, remove bad addresses, and segment by service history. Even if your list is a mess, we'll organize it.

02

Automation Sequences

Set-it-and-forget-it campaigns: seasonal maintenance reminders, post-service review requests, referral offers, and re-engagement for customers who haven't booked in 12+ months.

03

Seasonal Campaigns

AC tune-up push in spring. Furnace checks in fall. Water heater flushes in winter. We send the right offer at the right time — automatically, every year.

04

Revenue Tracking

Every email campaign tracked to calls and booked jobs. You'll see exactly how much revenue your email list generates versus what it costs to run.

What's Included

📧

Automated Drip Campaigns

Set up once, runs forever. Seasonal reminders, post-service follow-ups, and re-engagement sequences.

🎨

Branded Email Templates

Professional designs with your logo, colors, and branding. Looks like you, not a generic template.

📋

List Management

Import, cleanup, segmentation, and ongoing list hygiene. We keep your data clean and deliverability high.

⭐

Review Request Automation

Automatic review requests after every completed job. Builds your Google reviews on autopilot.

👥

Referral Campaigns

Turn happy customers into referral sources. Automated offers that incentivize word-of-mouth growth.

📊

Revenue Attribution

Track opens, clicks, calls, and booked jobs from every campaign. Know your ROI on email — it's usually massive.

Email Marketing FAQ

I don't have a customer email list. Can you still help?
If you've been in business for any length of time, you probably have customer data somewhere — in your CRM, invoicing system, or ServiceTitan. We'll help you pull it together. Going forward, we set up capture systems so every new customer gets added automatically.
Won't my customers find it annoying?
Not if it's useful. Nobody minds a reminder that their AC tune-up is due — that's actually helpful. We keep emails relevant, seasonal, and infrequent enough that they feel like a service, not spam. Typical unsubscribe rates for our campaigns are under 1%.
How much revenue can email generate?
For most home service companies, email generates $5–$15 in revenue for every $1 spent. It's the highest-ROI channel in marketing because you're reaching people who already know and trust you. One seasonal campaign to 2,000 past customers can fill a week's schedule.
Do I need to write the emails?
No. We write everything — subject lines, body copy, calls to action. We send you a draft to approve before anything goes out. You're the expert on your business; we're the experts on getting people to open, read, and call.

Stop Ignoring the Customers You've Already Won

Free consultation on turning your customer list into recurring revenue.

SEE WHERE YOU'RE LOSING MONEY →

⚡ We only take on 3 new clients per market each quarter