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Social Media That Builds Trust — Not Just Followers

Consistent, professional content across Facebook and Instagram that keeps your company visible in your community. When they're ready to hire, they think of you first.

Social Media Won't Book Jobs Tomorrow. Here's Why You Need It Anyway.

Nobody scrolls Facebook looking for a plumber. We know that. Social media isn't a lead gen channel for home services — it's a trust channel. When a homeowner gets three quotes and then checks each company's Facebook page, the one with real photos, recent posts, and community engagement wins. The one with a blurry job site photo from 8 months ago? She assumes you're out of business.

Here's how we approach it differently: we align your content calendar with buyer psychology. Early in the week — Monday and Tuesday — we post offers and promotions, because that's when homeowners are planning their to-do lists and making decisions. Mid-week is educational content: DIY tips, maintenance advice, how-to videos that position you as the expert. End of week is social proof and behind-the-scenes: real job photos, before/afters, team spotlights, five-star review highlights.

Every post is authentic. No stock photos. No generic Canva templates that look like every other contractor page. We use your real trucks, your real team, your real job sites. If the content doesn't look like it came from an actual home service company operating in your market, we don't post it. Homeowners can smell corporate template content from a mile away — and it kills trust instead of building it.

Social media is the cheapest trust signal in home services. A homeowner who's seen your posts three times this month is 3× more likely to pick up the phone when your ad shows up.

And here's what most agencies completely miss: consistent social media posting has a direct impact on your SEO and AI-driven search. Google looks at your social signals as a trust factor. AI engines like Google's AI Overviews, ChatGPT search, and Perplexity are pulling answers from businesses with active, authoritative online presence across multiple platforms. When you're posting consistently on Facebook, Instagram, and Google Business Profile, you're feeding the AI systems that are increasingly deciding who shows up when a homeowner asks "who's the best HVAC company near me?"

This is Answer Engine Optimization (AEO) — and it's where search is going. The businesses posting real content consistently across platforms will be the ones AI recommends. The ones with dead social profiles won't exist in that world.

Your Content Calendar — Planned, Created, Posted

Every post has a purpose. Offers early in the week. Education mid-week. Social proof to close it out.

Offer/Promo Educational Social Proof Behind the Scenes Community/Seasonal MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY Mar 2 OFFER 🔥 $50 Off AC Tune-Up Photo: Tech at unit FB + IG + GBP Mar 3 OFFER ⚡ Free Furnace Inspection w/ Repair Carousel: 3 images FB + IG Mar 4 TIPS 🔧 5 Signs Your AC Needs Service Graphic w/ checklist FB + IG + GBP Mar 5 DIY 🏠 Change Your Filter (60 Sec Video) Video: tech demo IG Reels + FB Mar 6 REVIEW ⭐ "Best HVAC company in town" Branded review card FB + IG Mar 7 TEAM 👷 Meet Mike — 15 Yrs Experience Photo: tech by van FB + IG Mar 8 Rest day Mar 9 OFFER 💰 Spring Startup Special — $89 Photo: real unit cleaned FB + IG + GBP Mar 10 COMMUNITY 🌸 Spring Cleaning Checklist for Home Infographic FB + IG + Pinterest Mar 11 TIPS ❄️ Why Your AC Smells Musty Short video: tech explains IG Reels + FB Mar 12 BEFORE/AFTER 📸 Ductwork Replacement — Wow Side-by-side photos FB + IG + GBP Mar 13 DIY 🔧 When to DIY vs Call a Pro Graphic: comparison FB + IG Mar 14 TEAM 🎉 Job Site Friday — New Install Done! Photo: crew + homeowner FB + IG Mar 15 Rest day Mar 16 OFFER 🔥 Free 2nd Opinion on Any Quote Photo: tech reviewing FB + IG + GBP Mar 17 OFFER ☘️ St. Paddy's Day $50 Off Flash Sale Themed graphic FB + IG Mar 18 TIPS 💡 Energy Bill Too High? Check This Photo: thermostat tip FB + IG Mar 19 REVIEW ⭐ "They came out same day. Lifesaver!" Branded review card FB + IG + GBP Mar 20 BTS 🚚 Loaded Up — 6 Calls on the Board Photo: dispatch board FB + IG Stories Mar 21 SEASONAL 🌷 First Day of Spring — AC Ready? Seasonal graphic FB + IG + GBP Mar 22 Rest day Mar 23 OFFER 💰 Maintenance Plan — $19/mo Carousel: plan benefits FB + IG + GBP Mar 24 DIY 🔧 How to Reset Your Thermostat Video: 30-sec walkthru IG Reels + FB Mar 25 BEFORE/AFTER 📸 New Trane Install — Naperville Side-by-side photos FB + IG + GBP Mar 26 TEAM 🎂 Happy Bday Carlos! 8 Years! Photo: team celebration FB + IG Mar 27 REVIEW ⭐ "Honest pricing, no surprises" Branded review card FB + IG Mar 28 COMMUNITY 🏈 Go Bears! Weekend Vibes Local community post FB Mar 29 Rest day ● OFFERS: 6 posts ● TIPS/DIY: 6 posts ● REVIEWS/B&A: 6 posts ● TEAM/BTS: 4 posts ● COMMUNITY: 3 posts 25 posts · 6 days/week · All authentic content · Zero stock photos · You just approve Platforms: Facebook · Instagram · Google Business Profile 📅 THE PATTERN: Mon/Tue → Offers & Promos · Wed/Thu → Tips, DIY, Education · Fri/Sat → Social Proof & Team Aligned with buyer psychology — offers when she's planning, trust content when she's researching

Posts That Actually Drive Calls

CP Comfort Pro HVAC Sponsored · Naperville, IL 🔥 Spring is coming — is your AC ready? $50 OFF your AC tune-up this week only. Same-day appointments available. Book now before summer hits 👇 COMFORT PRO HVAC Licensed · Insured $50 OFF AC Tune-Up This week only 📞 (312) 555-0100 Same-Day Service Available Real photo. Real truck. Real offer. ❤️ 47 · 💬 12 comments · ↗ 8 shares MONDAY OFFER POST Drives calls early in the week CP Comfort Pro HVAC Thursday · Aurora, IL Another one done right 💪 This 15-year-old system was working overtime. New Trane XR15 installed same day. Lower bills, better comfort, 10-year warranty. ✅ BEFORE Rusty unit 15 years old Failing · Loud · $$$ AFTER Trane XR15 Brand new Quiet · Efficient · ✓ ❤️ 83 · 💬 24 comments · ↗ 15 shares BEFORE/AFTER POST Your best salesperson — proof it works CP Comfort Pro HVAC Friday · Naperville, IL This is why we do what we do. Thank you Sarah for the kind words — our team takes a lot of pride in getting it right the first time. ⭐⭐⭐⭐⭐ ⭐⭐⭐⭐⭐ "Tech arrived in 2 hours. Diagnosed the problem, explained everything, and fixed it same afternoon. Will definitely call again." — Sarah M., Naperville Google Review · Verified Customer ❤️ 62 · 💬 8 comments · ↗ 11 shares REVIEW HIGHLIGHT POST Social proof that does double duty

Example posts for illustration. Your posts feature your brand, your team, and your real jobs.

How We Handle Your Social Media

01

Strategic Content Calendar

Every month is planned around buyer psychology. Offers and promos on Monday/Tuesday when homeowners plan their week. Educational tips and DIY mid-week. Social proof, team spotlights, and community content to close the week. 5–7 posts per week, every week.

02

Authentic Content Only

No stock photos. No generic Canva templates. We use your real trucks, your real team, your actual job sites. Before/afters, crew photos, dispatch boards, job completions — content that looks like a real company, because it is one.

03

Community & Engagement

We respond to every comment, answer DMs, and engage with your local community. Your page stays active and responsive without you touching your phone. Every interaction signals to both customers and algorithms that your business is alive.

04

SEO & AEO Amplification

Consistent posting across Facebook, Instagram, and Google Business Profile feeds the AI systems that increasingly decide who shows up in search. Google's AI Overviews, ChatGPT, and Perplexity pull from businesses with active, authoritative presence. Social fuels your SEO — not the other way around.

What's Included

📅

25+ Posts Per Month

5–7 posts per week, strategically scheduled. Offers early-week, education mid-week, social proof end-of-week. Across Facebook, Instagram, and Google Business Profile.

📸

Authentic Content Creation

Real job photos turned into professional posts. Before/afters, crew spotlights, dispatch shots, job completions. Zero stock photos, zero generic templates.

💬

Comment & Message Management

Every comment answered. Every DM responded to. Your page stays active and responsive — signaling to both customers and search algorithms that you're in business.

Review Highlight Posts

Five-star Google reviews turned into branded social proof cards. Each review does triple duty — Google ranking, social trust, and AI search signals.

🔍

SEO & AEO Integration

Every post reinforces your search presence. Consistent social signals feed Google's AI Overviews, ChatGPT search, and other answer engines that are reshaping how homeowners find contractors.

📊

Monthly Performance Report

Engagement, reach, follower growth, and how social activity correlates with your branded search volume, call volume, and overall marketing performance.

Social Media FAQ

Will social media get me leads directly?
Occasionally — especially Monday/Tuesday offer posts and seasonal promotions. But the real value is indirect. Active social media makes every other channel convert better. When homeowners check your Facebook before calling (and they do), a professional, active page closes the deal. A dead page loses it. We've seen businesses increase call conversion rates by 20–30% just by having consistent social presence.
Why 5–7 posts per week? Isn't that a lot?
Algorithms reward consistency. A page that posts once a week gets buried. A page posting daily stays visible in feeds and signals to both customers and search engines that this is an active, thriving business. We handle everything — you just send us job photos and approve the calendar once a month.
What is AEO and why does social media matter for it?
AEO stands for Answer Engine Optimization. AI-powered search tools like Google's AI Overviews, ChatGPT, and Perplexity are increasingly pulling answers from businesses with consistent, authoritative presence across multiple platforms. When someone asks "who's the best HVAC company near me," these systems look at your entire digital footprint — including social media activity, reviews, and content consistency. Businesses with dead social profiles are invisible to AI search.
Why no stock photos or templates?
Homeowners can tell. A generic template with a stock photo of a smiling family next to an AC unit screams "we hired a cheap marketing company." Real photos of your actual trucks, your actual team, and your actual job sites build trust in a way templates never will. Authenticity converts. Templates don't.
What platforms do you manage?
Facebook, Instagram, and Google Business Profile are the core — that's where homeowners look and where search engines pull signals. We can add Nextdoor or TikTok if it makes sense for your market, but we start with the platforms that move the needle for home services.

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