Social Media That Builds Trust — Not Just Followers
Consistent, professional content across Facebook and Instagram that keeps your company visible in your community. When they're ready to hire, they think of you first.
Social Media Won't Book Jobs Tomorrow. Here's Why You Need It Anyway.
Nobody scrolls Facebook looking for a plumber. We know that. Social media isn't a lead gen channel for home services — it's a trust channel. When a homeowner gets three quotes and then checks each company's Facebook page, the one with real photos, recent posts, and community engagement wins. The one with a blurry job site photo from 8 months ago? She assumes you're out of business.
Here's how we approach it differently: we align your content calendar with buyer psychology. Early in the week — Monday and Tuesday — we post offers and promotions, because that's when homeowners are planning their to-do lists and making decisions. Mid-week is educational content: DIY tips, maintenance advice, how-to videos that position you as the expert. End of week is social proof and behind-the-scenes: real job photos, before/afters, team spotlights, five-star review highlights.
Every post is authentic. No stock photos. No generic Canva templates that look like every other contractor page. We use your real trucks, your real team, your real job sites. If the content doesn't look like it came from an actual home service company operating in your market, we don't post it. Homeowners can smell corporate template content from a mile away — and it kills trust instead of building it.
And here's what most agencies completely miss: consistent social media posting has a direct impact on your SEO and AI-driven search. Google looks at your social signals as a trust factor. AI engines like Google's AI Overviews, ChatGPT search, and Perplexity are pulling answers from businesses with active, authoritative online presence across multiple platforms. When you're posting consistently on Facebook, Instagram, and Google Business Profile, you're feeding the AI systems that are increasingly deciding who shows up when a homeowner asks "who's the best HVAC company near me?"
This is Answer Engine Optimization (AEO) — and it's where search is going. The businesses posting real content consistently across platforms will be the ones AI recommends. The ones with dead social profiles won't exist in that world.
Your Content Calendar — Planned, Created, Posted
Every post has a purpose. Offers early in the week. Education mid-week. Social proof to close it out.
Posts That Actually Drive Calls
Example posts for illustration. Your posts feature your brand, your team, and your real jobs.
How We Handle Your Social Media
Strategic Content Calendar
Every month is planned around buyer psychology. Offers and promos on Monday/Tuesday when homeowners plan their week. Educational tips and DIY mid-week. Social proof, team spotlights, and community content to close the week. 5–7 posts per week, every week.
Authentic Content Only
No stock photos. No generic Canva templates. We use your real trucks, your real team, your actual job sites. Before/afters, crew photos, dispatch boards, job completions — content that looks like a real company, because it is one.
Community & Engagement
We respond to every comment, answer DMs, and engage with your local community. Your page stays active and responsive without you touching your phone. Every interaction signals to both customers and algorithms that your business is alive.
SEO & AEO Amplification
Consistent posting across Facebook, Instagram, and Google Business Profile feeds the AI systems that increasingly decide who shows up in search. Google's AI Overviews, ChatGPT, and Perplexity pull from businesses with active, authoritative presence. Social fuels your SEO — not the other way around.
What's Included
25+ Posts Per Month
5–7 posts per week, strategically scheduled. Offers early-week, education mid-week, social proof end-of-week. Across Facebook, Instagram, and Google Business Profile.
Authentic Content Creation
Real job photos turned into professional posts. Before/afters, crew spotlights, dispatch shots, job completions. Zero stock photos, zero generic templates.
Comment & Message Management
Every comment answered. Every DM responded to. Your page stays active and responsive — signaling to both customers and search algorithms that you're in business.
Review Highlight Posts
Five-star Google reviews turned into branded social proof cards. Each review does triple duty — Google ranking, social trust, and AI search signals.
SEO & AEO Integration
Every post reinforces your search presence. Consistent social signals feed Google's AI Overviews, ChatGPT search, and other answer engines that are reshaping how homeowners find contractors.
Monthly Performance Report
Engagement, reach, follower growth, and how social activity correlates with your branded search volume, call volume, and overall marketing performance.
Social Media FAQ
Will social media get me leads directly?
Why 5–7 posts per week? Isn't that a lot?
What is AEO and why does social media matter for it?
Why no stock photos or templates?
What platforms do you manage?
Stop Letting a Dead Facebook Page Cost You Customers
Free social media audit. We'll show you what your competitors are doing and how you stack up.
SEE WHERE YOU'RE LOSING MONEY →⚡ We only take on 3 new clients per market each quarter