Know Your Real Numbers

Stop Guessing Which Ads Make the Phone Ring

AI-powered call tracking that records every call, scores it automatically, and ties it back to the exact ad, keyword, and campaign that generated it. You'll finally know your real cost per booked job.

You're Flying Blind Without Call Tracking

Right now, your phone rings and you have no idea where that call came from. Was it the Google Ad? The LSA? The yard sign? A referral? Without call tracking, every marketing decision you make is a guess. You're either overspending on channels that don't work or underspending on the ones that do.

Your agency probably reports "leads generated." But a lead isn't a booked job. A lead is someone who clicked, maybe called, maybe hung up. Call tracking closes the loop — it tells you which specific ad generated the call, whether the call was a real opportunity, and whether your team actually booked it.

If you can't hear the call, you can't improve the call. And if you can't track the call to the ad, you can't improve the ad.
Call Tracking Dashboard TOTAL CALLS 247 ↑ 18% BOOKED JOBS 183 74.1% COST / BOOKED JOB $68 ↓ $12 MISSED CALLS 7 = $2,800 lost Call Volume by Source — Last 30 Days 50 40 30 20 10 Wk 1 Wk 2 Wk 3 Wk 4 Wk 5 Wk 6 Wk 7 Wk 8 Google Ads LSA SEO / Maps Recent Calls SOURCE DURATION SCORE STATUS Google Ads 4:32 HIGH ✓ Booked LSA 6:15 HIGH ✓ Booked Google Ads 1:08 MED Quote sent SEO 3:47 HIGH ✓ Booked Google Ads 0:22 LOW ✗ Spam LSA 5:02 HIGH ✓ Booked MISSED — — ⚠ Alert sent Source Attribution Google Ads — 52% Local Services — 30% SEO / Maps — 18% CSR Performance Sarah M. 92% Mike T. 80% Jason R. 67%

Sample dashboard view. Your dashboard is customized to your campaigns and services.

How Call Tracking Works

01

Unique Tracking Numbers

Each ad channel gets its own phone number that forwards to your main line. Your customers notice nothing. We see everything — which channel, which campaign, which keyword.

02

Every Call Recorded

Full recordings of every call. You can listen back anytime. Great for coaching your team, resolving disputes, and knowing exactly what's being said when a lead calls.

03

AI Scores Every Call

Our AI listens to every call and tags it: qualified lead, booked job, spam, wrong number. No manual review needed. You get clean data without the busywork.

04

Revenue Attribution

We tie booked jobs back to the ad that generated the call. Now you know your actual cost per booked job — not cost per lead, not cost per click. The number that matters.

What's Included

📞

Dedicated Tracking Numbers

Unique numbers for each campaign and channel. All forwarding to your main line seamlessly.

🎙

Full Call Recordings

Every call recorded and stored. Listen back anytime from your dashboard or mobile.

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AI Call Scoring

Automatic quality scoring on every call. Tagged as booked, qualified, spam, or missed — no manual work.

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Real-Time Dashboard

See calls by source, booking rate, cost per job, and missed call alerts — updated live.

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Missed Call Alerts

Get notified instantly when a call goes unanswered. Every missed call is a missed job.

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CSR Performance Reports

Know how your front desk handles calls. Booking rate by rep, average call duration, and conversion trends.

Call Tracking FAQ

Will my customers see a different phone number?
They'll see a local tracking number that forwards instantly to your main line. The call experience is identical — no delays, no robotic voice. Your customers won't notice anything different. You'll just know exactly where they found you.
Can I listen to the call recordings?
Yes — every recording is available in your dashboard 24/7. You can listen, download, or share any call. Most owners find them incredibly valuable for training CSRs and understanding why leads do or don't book.
How accurate is the AI scoring?
Very. The AI analyzes the full conversation — not just keywords — to determine if a call was a qualified lead and whether it resulted in a booked appointment. We use CallRail's AI engine, which is trained on millions of home service calls. It catches nuance that keyword-only systems miss.
Do I need call tracking if I already have Google Ads?
You especially need it if you're running ads. Without call tracking, you're paying for clicks with no idea which ones turned into revenue. It's like running a cash register with no receipt printer — money comes in, but you don't know what's selling.

Find Out How Many Calls You're Missing — And Where They're Coming From

Free audit of your current call flow. We'll show you exactly what you're not tracking.

SEE WHERE YOU'RE LOSING MONEY →

⚡ We only take on 3 new clients per market each quarter