Highest-Intent Leads

Show Up First on Google With the Google Guaranteed Badge

Local Service Ads put you at the very top of Google — above paid ads, above the Map Pack. You only pay when someone actually calls. We manage everything so you get the most out of every lead.

Why Most Contractors Waste Money on LSAs

Local Service Ads sound simple — Google sends you calls, you pay per lead. But most contractors leave thousands on the table every month because nobody's managing the account. Bad leads pile up and never get disputed. Categories are wrong. The profile is half-filled-out. And the algorithm buries you behind competitors who are actually optimizing.

We've managed LSA accounts across hundreds of home service companies. We know the levers Google doesn't advertise — how to dispute bad leads and get credits, which categories to prioritize, how to structure your profile to win more calls at a lower cost per lead.

LSAs are the highest-intent leads in home services. A homeowner picked up their phone, called Google, and asked for you. If you're not showing up first, your competitor is answering that call.
google.com ✓ GOOGLE GUARANTEED Your Company Name ⭐⭐⭐⭐⭐ HVAC · Plumbing · 15+ years in business · Your City, IL 📞 Call Now ↑ YOU SHOW UP HERE — ABOVE EVERYTHING Competitor A — Paid Google Ad Competitor B — Paid Google Ad

Every LSA Lead. Scored. Tracked. Disputed If Needed.

Every lead that comes through your Google Guaranteed listing — tracked, scored, and tied to a booked job or disputed.

Local Service Ads — Lead Dashboard LSA LEADS 142 VALID LEADS 98 BOOKING RATE 7.9% JOBS BOOKED 71 COST / BOOKED JOB $72 REVENUE $24.8K Recent LSA Leads DATE / TIME CALLER PHONE SOURCE JOB TYPE DURATION SCORE STATUS Feb 24 · 9:14 AM James W. (630) 555-0182 LSA AC not cooling 4:32 HIGH ✓ Booked Feb 24 · 9:47 AM Maria R. (847) 555-0294 LSA New AC estimate 6:15 HIGH ✓ Booked Feb 24 · 10:22 AM Tom B. (312) 555-0418 LSA Furnace repair 3:08 HIGH ✓ Booked Feb 24 · 11:05 AM Linda K. (708) 555-0537 LSA Wrong service area 1:12 BAD Disputed ✓ Feb 24 · 11:38 AM Kevin P. (773) 555-0661 LSA Emergency AC repair 5:44 HIGH ✓ Booked Feb 24 · 12:15 PM Susan D. (630) 555-0773 LSA AC blowing hot air 4:18 HIGH ✓ Booked Feb 24 · 12:48 PM Unknown (815) 555-0892 LSA — — MISS ⚠ Alert sent Feb 24 · 1:22 PM Robert H. (847) 555-0145 LSA New AC system 8:22 HIGH ✓ Booked Showing 8 of 98 calls 71 booked (72.4%) 12 disputed (12.2%) 7 missed (7.1%)

Sample data for illustration. Your dashboard reflects your actual LSA campaigns and leads.

How We Maximize Your LSA Performance

01

Profile Optimization

We build out every field Google uses to rank you — services, hours, service area, photos, license verification. Most profiles are 60% complete. We make yours 100%.

02

Category Strategy

Which service categories to enable, which to pause, and when to rotate them based on season and demand. This alone can cut your cost per lead in half.

03

Lead Dispute Management

Bad leads happen — spam calls, wrong service area, tire-kickers. We dispute every qualifying lead and recover credits Google owes you. Most contractors never bother.

04

Review & Reputation Strategy

More reviews = more calls. We build a system to generate consistent 5-star reviews that boost your LSA ranking and build trust with homeowners before they call.

What's Included

✅

Full Profile Build & Optimization

Every field completed, photos uploaded, services configured for maximum visibility.

💰

Weekly Lead Disputes

We review every lead, dispute bad ones, and recover credits you'd otherwise lose.

📊

Performance Dashboard

See your cost per lead, booking rate, and which services are generating the most calls.

⭐

Review Generation System

Automated review requests after every job to keep your rating high and calls coming in.

🔄

Seasonal Category Rotation

We shift your categories with demand so you're always showing up for what homeowners need right now.

📞

Call Quality Monitoring

We listen to calls to make sure your team is booking the leads we're sending. No point generating calls nobody answers.

Local Service Ads FAQ

How is LSA different from regular Google Ads?
With regular Google Ads, you pay per click — whether they call or not. With LSAs, you only pay when someone actually contacts you. LSAs also appear above regular paid ads on Google, and the Google Guaranteed badge builds instant trust. They're the highest-intent leads in home services.
How much do LSA leads cost?
Lead costs vary by market and service — typically $25–$75 per lead for most home service categories. The key is that these are people who are ready to hire right now. With proper dispute management, your effective cost per booked job is usually significantly lower than Google Ads alone.
Can you run LSAs and Google Ads at the same time?
Absolutely — and we recommend it. LSAs capture the highest-intent callers at the top of the page. Google Ads catch everyone else searching below. Together they dominate the entire first page for your services. Most of our clients run both.
What if I'm getting a lot of bad leads?
That's exactly why you need management. We dispute every unqualified lead — wrong area, wrong service, spam calls, voicemails with no message. Google will credit you back for bad leads, but only if you submit disputes within 30 days. Most contractors never do this and waste 20–30% of their budget.

Start Showing Up First on Google

Free audit of your current LSA profile. We'll show you exactly what's costing you leads.

SEE WHERE YOU'RE LOSING MONEY →

⚡ We only take on 3 new clients per market each quarter